How often do you include buckslips in your policyholder communications? Probably pretty often if you’re like most insurers. We’ve been looking into this and have figured out there’s a better way to include marketing messages in policyholder communications than relying on buckslips.
Innovation @ MassPrinting
One of the primary focuses for companies in the current Insurtech movement is successfully innovating. Innovation has become both a competitive differentiator and a checkbox as almost a necessity in today’s environment. As evidenced by the global participation at InsureTech Connect and within other regional Insurtech communities, there is no shortage of interest in new technologies for the Insurance Industry.
Partnerships Give Carriers Choice
Many companies are now realizing, like we did a few years ago, that partnerships can produce great value for carriers. This approach allows each vendor to contribute what they’re best at, eliminating the dilemma that carriers have faced in the past of settling for one vendor (or a few) doing everything - even if they’re performing functions they’re not best suited to perform.
A Partnership Model That Works
Partnership isn’t a word that’s typically used in the insurance industry. Companies providing products and services to property and casualty insurers are usually referred to as vendors, not partners. Some may see using the words vendor or partner as a subtle difference. At MassPrinting, we believe these two words are significantly different. We have committed to a partnership driven business model as one of four primary drivers to differentiation and success.
BriteCon 2018 – People, Process, Technology and Partnerships
This year MassPrinting attended BriteCore’s 10th User Conference, BriteCon. We attend the conference annually as a technology partner and sponsor and have been there every year since 2015. It was very evident to me this year that the evolution of technology in the property and casualty industry is well underway, and what’s come to be known as the “BriteCore Community” is one great example of the shift taking place.
IASA - Why Nashville Was the Right Venue for an Insurance Conference in 2018
Improvement Should Be the Goal of Insurance Technology Solutions, Not Disruption
In a recent Coverager daily email, Clearcover CEO Kyle Nakatsuji was interviewed and asked his opinion on the most overused word in insurtech. His response was, “Disruption. The very term is competitor-focused, not customer-focused.”
He’s exactly right. We’ve actually been saying that for years. When we talk with insurance carriers, we never use the word disruption. That’s exactly what a carrier doesn’t want to hear. They don’t want anything to disrupt the policies their clients have in place.